Social media is an online platform for the individuals as well as the communities to create, share, discuss and modify the user-generated contents. The user-generated contents are the breathing system of the social media. It is getting more popular day by day. Facebook is the most popular social networking website now a day. People can upload photos, videos documents etc. with their friends, families and others. They can interact with others through messages.
Apart from all these, the business owners use it as a vital platform for promoting their brands. To them it is one of the big sources of traffic to their website. Through the social media marketing a digital marketing company can get the advantage of the social networking for increasing their brand visibility. The clients can easily share their experience with the company through Facebook and the company also can easily interact with the clients to solve their problems to maintain and regenerate the clients’ confidence.
For any types of businesses, that may be a small business or may be a renowned marketing company, Facebook can take an important role to make a business grow. To utilize the Facebook for this purpose, there are some methods –
• Initially a Facebook page should be created in such a way that people can find it easily. This page is to interact with the clients either by one-to-one conversation or with any messages on the page. While setting the page a web address can be requested from Facebook which can be reflected on the business cards or on any other marketing materials. A Facebook icon should be kept on the website of the company. The button will be the direct link to the Facebook page of the company. It can help the clients of the company to find the Facebook page easily.
• Marketing campaign can be done through the admin panel of the page to see the customer response. Experiment should be done with different types of posts on the page. It will help to figure out the customer’s need& interest. To identify the audience is quite important for a business.
• The existing customers should be encouraged to like the page to promote it among their friends. People should be invited and the page should be shared to increase the connectivity among the people who are engaged with on Facebook.
• There are near about 737 million daily active users on Facebook and among these millions of active users, some can be the potential client in the coming days. To get the advantage of the Facebook, a fixed schedule should be made to post contents on the page regularly. The company should know the time when their maximum followers come to online and that should be the perfect time to post.
• Facebook Plug-ins can be used to increase the followers.
• For small businesses, result can be obtained through Facebook ads campaign.