Social media is one of the deadliest weapons one can use to increase their business productivity and branding. If not used in proper way it can even degrade your brand to the worst level. With more emerging businesses, the role and importance of social media have also increased to shape the business productivity, increase in reach to the audience and also helping in the analyzing the reviews that allow us to take decision on any particular brand. A single mistake can be trending for hours and defect your brand and if done properly, user reviews and shares can double or even triple your profit margin.

When we talk about social media websites, there are plenty of them available. To mention we have the popular ones such as Facebook, Twitter, Pinterest, Linkedin, Google+ and many more that provide best engagements to users and help in connecting with friends and family in a better way. If these social media are used in the right way and strategically, especially for the E-commerce portals it can increase the website conversion rate. Most of the social networks have started ease to allow businesses to reach their audience and increase ROI of the businesses.

Social Media for E-commerce

Image Credit: perceptionsystem

Social networking sites have realized the importance of businesses to grow on their platform and have allowed to ease the process to reach to their audiences. Facebook, Linkedin, Pinterest, Google+ and others already have Business Pages on their sites so that the business can create their page and then promote it more and more audience that can lead to increase in sales. Although there is no specific criteria for business to choose the social networks, but still one can go through past case studies of brands on how particular social network has helped them to increase the sales and traffic.

Businesses those are oriented on B to B can get higher ROI from professional networking sites such as Linkedin. Those who function on B to C model or C to C model generally promote their products on several social networking websites such as Facebook, Twitter and Pinterest to gain customers. There are several other websites, such as yelp and 4square that helps local customers to find their requirements and therefore those targeting boundary customers cannot ignore these sites. Pinterest is essential for businesses that sell cosmetics, home decorative, Fashionable as well as trending dresses. By analyzing these websites one can use the best platform where the products or services get maximum visibility.

After the businesses have created page on their most profitable and engaging social networking website, it’s time to promote them so that it can reach to potential customers. There are several ways by which one can engage their users on page by providing valuable contents that they would love to share with their friends and family. This is one of the key strategies to become the leader in social networking. If we are able to provide our customers with valuable information on the business that they are looking for or worth sharing, they would indirectly be promoting the business.

The more loyal followers we get on social networks, the greater the chances of increasing our products conversion rate. They would also provide good reviews depending on how they were served that would stand as criteria on what new customer create view about the products being offered. Nowadays, integrating of social networks on websites or even on products page is a common thing. This allows comments placed through any social network reflect on the product page and help in more profit for the businesses. But, one should always remember that if it can bring profit and visibility to business, then not taking it seriously can even create mess for your products by having negative feedbacks.

Using Social Media for Increasing E-Commerce Website Conversion

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